The core of any successful business strategy is rooted in a clear understanding of the addressable market, customer segmentation and how purchase decisions vary across these, and the sources and sustainability of the competitive advantage of the business.

This challenge becomes more acute in an era of uncertainty, from the Middle Eastern political landscape, technology disruption, and increasing economic influence from China and other developing markets.

Understand, explain and improve

We support you in researching and analyzing market dynamics, customer requirements and competition.

Discover our experts’ analytical and research-driven insights

Our research is often an ‘outside-in’ approach focusing on not just desktop research, but primary research methods which includes market/financial analysis and interviews with market experts and competitors.

Much of our experience has been gained from helping private equity houses to make investment decisions and helping management teams to develop growth strategies. Our team is experienced in understanding and meeting the needs of investment decision-makers, who need to commit significant funding on a deal.

At the heart of any business decision will be a financial forecast. This forecast is likely to come from a financial model that is based on robust assumptions using key commercial parameters. We provide evidence-based views to populate or test these assumptions, based on insights from our primary and secondary research and operational financial analysis.

Clients choose us because of our collaborative approach, but also our frankness in constructively challenging investment thesis, and providing our own robust, evidence-backed opinions on risks and opportunities. We access and leverage our internal and external global network of sector experts, to deliver early insights on your industry.

Our services

  • Commercial due diligence (CDD)
  • Strategy development.


Strategy development

We work with leadership teams to provide insightful and pragmatic solutions that address a range of challenges your business will face. As an objective scalable resource, our collaborative and pragmatic style will ensure that you

Commercial due diligence

We provide a wide range of services to recovery and reorganisation professionals, companies and their stakeholders.